Satya Paul Unveils ‘Untamed’ Campaign, Bringing Its Debut Menswear Collection to Life
New Delhi [India], October 13: Satya Paul unveils the campaign for Untamed, bringing its distinctive language of print, movement and artisti...
New Delhi [India], October 13: Satya Paul unveils the campaign for Untamed, bringing its distinctive language of print, movement and artistic expression into focus through a contemporary lens on menswear. First presented at the iconic Lancaster House in London earlier this year, the collection marked the brand’s international showcase at SXSW London and introduced a new chapter in its creative evolution under the direction of Aseem Kapoor. With the campaign, the spirit of Untamed travels from London to India, bringing the collection’s expressive design philosophy to a wider audience.
Rooted in the idea of being free, instinctive and unrestrained, Untamed explores fashion as an extension of individuality. For Satya Paul, this translates into a future-forward interpretation of its iconic prints across menswear and womenswear, where fluid drapes, bold patterns and artistic expression come together to create a wardrobe that encourages personal style over convention.
At the heart of the campaign is Satya Paul Man, the brand’s debut menswear collection, designed for the modern traveller curious, adventurous and always in motion. Inspired by a man who moves through the world with instinct and an openness to new experiences, the collection draws on landscapes, time and memory to create pieces that carry stories of the journeys that shape him.
