RAWLS SALON to Redefine India’s Luxury Salon Landscape – Scaling Nationwide and Entering International Markets

“At RAWLS, we’re redefining salon culture in India — taking services from ordinary to extraordinary, without inflating the cost. We believe a salon should be more than grooming; it should be a sanctuary of luxury, care, and rejuvenation for every guest,” says Pawan Aggarwal, Founder & MD of RAWLS.

Central to this vision is the brand’s pioneering E2C – Experience to Consumers – model, where luxury meets transparency. The in-house range, RAWLS Essentials, ensures complete ingredient and process transparency, empowering clients with confidence in the products and techniques applied to their skin and hair.

“RAWLS Essentials gives us complete control over what touches our clients’ skin and hair — from formulation to application. This ensures every product meets the highest standards of quality, safety, and transparency,” says Nidhi Aggarwal, Co-founder & COO of RAWLS.

The brand’s next domestic milestone is a flagship destination on Golf Course Road, Gurugram, setting new benchmarks in luxury salon experiences. Simultaneously, RAWLS is advancing its expansion into Chandigarh, Ludhiana, Amritsar, and other promising tier-2 cities while preparing for its international debut in Dubai, with further overseas locations in the pipeline.

About RAWLS Salon:

RAWLS Salon is a premier luxury salon brand headquartered in Gurugram, with flagship branches in Faridabad, Gurugram, and Punjab, and a rapidly growing presence across India’s tier-2 cities. Known for its world-class interiors, international service protocols, and transparent pricing, RAWLS is setting new benchmarks in beauty and grooming through its pioneering Experience-to-Consumer (E2C) model. With a clear vision to democratize luxury, the brand is expanding aggressively across India and entering global markets, ensuring that premium salon experiences are accessible to clients everywhere.

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