It cannot be assured that the packaged food and beverages available in the market are safe for health. The crackdown of the Food Safety and Standards Authority of India (FSSAI) on packaged food products of the leading firms over the last few days has brought into the limelight the packaged food and beverages available in the market.

FSSAI has clearly stated that firms dealing with packaged foods cannot make statements such as "100% pure" or "100% organic" on their product packages. Recently, bread by a leading company such as Britannia did not match up to its claim of "100%" bread.

Britannia, which is a leading firm in the bread market segment, made claims regarding the fact that the bread it sold was 100% wheat bread, but in reality, it was not fully made out of wheat. However, Britannia MD Rakshit Hargave has justified the step taken by FSSAI against packaged and beverage products as one that was done for the benefit of consumers.

On August 3, the FSSAI directed Dabur to stop using logos like "100% Pure" and "Organic India" on its products and asked them to remove these claims from their products. Dabur makes such claims for several products, including honey, coconut water, and vinegar. The FSSAI states that such claims mislead consumers and therefore prohibits companies from making these claims.

Last month, the FSSAI ordered that beverages sold under the label "energy drinks" to remove their energy drink labels. Interestingly, no definition of energy drinks has been notified by the FSSAI or any other government agency.

Two days ago, the FSSAI revoked the license of VKC Nuts Private Limited in Uttar Pradesh after insects and fungus were found in the dry fruits being packaged there, rats were running around in the room, and the dry fruits were being packed in a very dirty area.

A few days ago, the FSSAI fined AWL Agri Business for deficiencies in Vitamin A and D in their edible oil. Experts say that after observing the daily actions taken by the FSSAI, all packaged items may be suspect.

Actions are also being taken regarding the quality of food served in hotels and restaurants. Fake cheese and spice factories are being caught every day. The FSSAI also urges consumers to carefully read the ingredients before purchasing any packaged food. Food products sold online, in particular, often make exaggerated claims about their products.

Naveen Agarwal, Chairman of the non-governmental organization Consumer Rights Organization, said that this is not enough to protect the interests of the consumers, there is a need to run a complete campaign.

It cannot be assured that the packaged food and beverages available in the market are safe for health. The crackdown of the Food Safety and Standards Authority of India (FSSAI) on packaged food products of the leading firms over the last few days has brought into the limelight the packaged food and beverages available in the market.

FSSAI has clearly stated that firms dealing with packaged foods cannot make statements such as "100% pure" or "100% organic" on their product packages. Recently, bread by a leading company such as Britannia did not match up to its claim of "100%" bread.

Britannia, which is a leading firm in the bread market segment, made claims regarding the fact that the bread it sold was 100% wheat bread, but in reality, it was not fully made out of wheat. However, Britannia MD Rakshit Hargave has justified the step taken by FSSAI against packaged and beverage products as one that was done for the benefit of consumers.

On August 3, the FSSAI directed Dabur to stop using logos like "100% Pure" and "Organic India" on its products and asked them to remove these claims from their products. Dabur makes such claims for several products, including honey, coconut water, and vinegar. The FSSAI states that such claims mislead consumers and therefore prohibits companies from making these claims.

Last month, the FSSAI ordered that beverages sold under the label "energy drinks" to remove their energy drink labels. Interestingly, no definition of energy drinks has been notified by the FSSAI or any other government agency.

Two days ago, the FSSAI revoked the license of VKC Nuts Private Limited in Uttar Pradesh after insects and fungus were found in the dry fruits being packaged there, rats were running around in the room, and the dry fruits were being packed in a very dirty area.

A few days ago, the FSSAI fined AWL Agri Business for deficiencies in Vitamin A and D in their edible oil. Experts say that after observing the daily actions taken by the FSSAI, all packaged items may be suspect.

Actions are also being taken regarding the quality of food served in hotels and restaurants. Fake cheese and spice factories are being caught every day. The FSSAI also urges consumers to carefully read the ingredients before purchasing any packaged food. Food products sold online, in particular, often make exaggerated claims about their products.

Naveen Agarwal, Chairman of the non-governmental organization Consumer Rights Organization, said that this is not enough to protect the interests of the consumers, there is a need to run a complete campaign.