The Food Safety and Standards Authority of India (FSSAI) has served notices to several major food brands on Friday. They have made deceptive claims and violated branding and labeling guidelines.

In its official Twitter handle X, the FSSAI claimed that the move was taken under Food Safety and Standards Act, 2006. It has been found by investigations that several companies are making misleading claims to their customers. They violate the advertising and labeling guidelines of 2018.

One such company is Pluckk. The mango juice of this company comes with the tagline "No Added Sugar". But according to the investigation, apart from mango pulp, sugarcane juice has also been added in it. This gives a wrong idea to customers regarding the sugar content. Another instance includes the labeling of paneer as “Natural Paneer”. The use of the word natural is not allowed in paneer products.

Other companies facing scrutiny include 'MasterChow Foods,' which received a notice for claims such as "100% Natural" and "Organic Atta" (flour). 'Ferrero India' was flagged for labeling 'Kinder Joy' as "Rich in Milk Solids," and 'Marico Ltd' was questioned regarding health-related claims made for Saffola oil. 'Gaur Healthy Food' has also been issued a notice regarding claims made about its tofu products.

Various brands such as Medigen Labs, Nexa Industries, Raw Pressery, and Korean Ginseng have been sent notices by the department since they have been making health and fitness-related claims without sufficient scientific backing, as stated by the department.

The FSSAI has been taking firm action on consumer complaints as well. For instance, Bikanervala received a notice because of a hygiene complaint alleging that an employee of the company was eating in the kitchen while working.

Meanwhile, 'Param Dairy Limited' has been issued a notice following complaints about the presence of fungus in its curd and *rabri*. These products had been supplied through IRCTC's catering service. The company is required to explain the steps it has taken to prevent such incidents in the future. The FSSAI has made it clear that all companies must strictly adhere to food safety and advertising regulations.

The Food Safety and Standards Authority of India (FSSAI) has served notices to several major food brands on Friday. They have made deceptive claims and violated branding and labeling guidelines.

In its official Twitter handle X, the FSSAI claimed that the move was taken under Food Safety and Standards Act, 2006. It has been found by investigations that several companies are making misleading claims to their customers. They violate the advertising and labeling guidelines of 2018.

One such company is Pluckk. The mango juice of this company comes with the tagline "No Added Sugar". But according to the investigation, apart from mango pulp, sugarcane juice has also been added in it. This gives a wrong idea to customers regarding the sugar content. Another instance includes the labeling of paneer as “Natural Paneer”. The use of the word natural is not allowed in paneer products.

Other companies facing scrutiny include 'MasterChow Foods,' which received a notice for claims such as "100% Natural" and "Organic Atta" (flour). 'Ferrero India' was flagged for labeling 'Kinder Joy' as "Rich in Milk Solids," and 'Marico Ltd' was questioned regarding health-related claims made for Saffola oil. 'Gaur Healthy Food' has also been issued a notice regarding claims made about its tofu products.

Various brands such as Medigen Labs, Nexa Industries, Raw Pressery, and Korean Ginseng have been sent notices by the department since they have been making health and fitness-related claims without sufficient scientific backing, as stated by the department.

The FSSAI has been taking firm action on consumer complaints as well. For instance, Bikanervala received a notice because of a hygiene complaint alleging that an employee of the company was eating in the kitchen while working.

Meanwhile, 'Param Dairy Limited' has been issued a notice following complaints about the presence of fungus in its curd and *rabri*. These products had been supplied through IRCTC's catering service. The company is required to explain the steps it has taken to prevent such incidents in the future. The FSSAI has made it clear that all companies must strictly adhere to food safety and advertising regulations.