Nysh.in Introduces ‘The Hook Step Challenge’ at KC College’s KIRAN 2025, in Collaboration with De De Pyaar De 2
Nysh.in’s youth activation at KIRAN 2025 features dance challenges, product samplings, and brand engagement with WARMEE heat patches and BluHeat pain relief solutions.
Nysh.in Partners KC College KIRAN 2025 with WARMEE & BluHeat Youth Activation
Mumbai (Maharashtra) [India], November 21: Nysh.in — the parent platform behind innovative lifestyle brands WARMEE and BluHeat — is all set to energise KC College’s iconic annual fest KIRAN 2025 with an exclusive on-ground youth activation, ‘The Hook Step Challenge’, hosted in collaboration with the Bollywood entertainer De De Pyaar De 2.
With more than 3,000+ students expected from premier colleges across Mumbai, the activity positions Nysh.in and its core brands, WARMEE and BluHeat, at the centre of youth culture, entertainment, and social engagement. As the presenting partner, Nysh.in brings its celebrated brands WARMEE (India’s leading instant heat patch brand) and BluHeat (innovative pain relief solutions) into the spotlight through one of the fest’s biggest attractions — The Hook Step Challenge.
