Lite Bite Foods Debuts First Hybrid Standalone with Street Foods by Punjab Grill & Asia Seven in Gurugram
New Delhi [India], October 5: Delhi NCR-based hospitality major Lite Bite Foods has opened a new outlet that brings together two of its popu...
New Delhi [India], October 5: Delhi NCR-based hospitality major Lite Bite Foods has opened a new outlet that brings together two of its popular quick-service brands — Street Foods by Punjab Grill and Asia Seven — under one roof at HUDA Market, Sector 14, Gurugram. The store marks the first time the company has placed these two brands in a combined, standalone high-street format, rather than their traditional mall or food-court settings.
Until now, both Street Foods by Punjab Grill and Asia Seven had largely operated out of shopping mall food courts and multiplex zones across cities such as Gurugram, Lucknow, Ahmedabad, Bengaluru, Kochi and Bhubaneswar, among others. This new Sector 14 launch represents a strategic shift toward high-street, neighbourhood-facing outlets, allowing the company to reach customers directly in residential and commercial catchment areas without the footfall dependency of a mall environment.
The move follows closely on the heels of another significant format experiment by the group: earlier this year, Street Foods by Punjab Grill opened its first standalone dine-in restaurant in Malviya Nagar, New Delhi, stepping into the full-service neighbourhood dining space for the first time. The Gurugram launch pushes this high-street strategy further by pairing two brands — one rooted in North Indian street food and the other in pan-Asian cuisine — within a single hybrid unit, effectively doubling the menu offering available to walk-in customers at one address.
