For many of the participants, it was far more than just a day out. It was an opportunity to experience something they had never imagined possible. Filled with excitement from the moment they arrived, the children and young adults embraced every activity with infectious enthusiasm, sharing smiles, cheering each other on, and creating memories that will stay with them long after the day ended. Many expressed that visiting a destination like Smaaash was something they never thought they would get the chance to do, making the experience all the more meaningful.
As part of the programme, the children and young adults and their caregivers spent the day enjoying arcade games, VR games, bowling, and cricket, along with a range of engaging activities in a lively and inclusive environment. What began as a day of entertainment soon became a celebration of confidence, friendship, and togetherness. Watching first-time bowlers celebrate a strike, friends encouraging one another during games, and caregivers witnessing the joy on their faces made the experience truly unforgettable.
The initiative reflected Ketto’s broader commitment to supporting holistic well-being. While the platform continues to mobilise resources for critical healthcare, education, and nutrition needs through crowdfunding and sustained giving models such as Ketto SIP (Social Impact Plan), it also recognises that meaningful experiences and opportunities for recreation play an equally important role in helping individuals build confidence, strengthen social connections, and feel included.
Smaaash welcomed the children and young adults in a safe, accessible, and supportive environment, with its team ensuring they felt comfortable, encouraged, and celebrated throughout the visit. The initiative reflects the brand’s commitment to making entertainment more inclusive and creating spaces where everyone, regardless of ability or background, can come together to experience the joy of play.
For many children and young adults with disabilities, opportunities to visit recreational spaces remain limited due to accessibility challenges and financial constraints. Yet these experiences can have a profound impact, offering moments of freedom, confidence, social interaction, and simple happiness that are often taken for granted. Through this collaboration, Ketto and Smaaash sought to remind every participant that they deserve not only access to essential support but also opportunities to laugh, explore, celebrate, and simply enjoy being themselves.
Commenting on the initiative, Varun Sheth, Co-founder and CEO, Ketto, said, “At Ketto, our work has always centred around improving access to essential needs such as healthcare, education, and nutrition. But true inclusion goes beyond meeting these necessities. Every child deserves opportunities to experience joy, make memories, and simply feel like they belong. Seeing the smiles, excitement, and confidence of the children and young adults throughout the day reminded us why experiences like these matter just as much. We are grateful to Smaaash and Sahyog Chehak for helping make this possible.”
Commenting on the collaboration, Aniket Shivalkar, Cluster Head West, Smaaash, said, “Entertainment has the power to create unforgettable moments and bring people together. It was incredibly heartwarming to welcome the children and young adults from Sahyog Chehak and see them embrace every game and activity with such enthusiasm. We are proud to partner with Ketto on an initiative that celebrates inclusion and hope, and we look forward to creating many more experiences that make joy accessible to everyone.”
Campaign Links:
- YouTube: https://youtu.be/xdtfjTs4xA0?si=tOdoG4Vnakgo2CNU
- Instagram:https://www.instagram.com/reel/DbXXhZlReRU/?igsh=MTJ4aW90Y2VlajExOA==
- X:https://x.com/ketto/status/2082337826415546536?s=46&t=7x2OSj4dM12g-5uZktlSvQ
- Facebook: https://www.facebook.com/share/v/1DFHK1nLoy/
About Ketto: Ketto.org, co-founded by Varun Sheth, Zaheer Adenwala, and actor Kunal Kapoor, is a crowdfunding platform that strives to bridge the affordability gap by empowering individuals to raise funds for a wide range of causes, including health and medical emergencies, natural disasters, education, and more. Leveraging technology, Ketto aims to enhance efficiency, minimise redundancy, and make a significant impact in the social sector. Collaborating closely with hospitals, NGOs, and individuals, Ketto is dedicated to bringing about positive change in communities. Currently, Ketto campaigns successfully raise over Rs. 300 crores annually for various impactful causes.
About Sahyog, an initiative of Chehak Trust: Sahyog, an initiative of Chehak Trust, has served the Kurla-Ghatkopar community since 2000. The organization provides non-formal education, vocational training, skill development, and special education services with a focus on women and children in low-income areas. The organization operates Sangharsh, a community-based rehabilitation program serving children, adolescents, and young adults with disabilities. Combining therapeutic services, functional literacy training, and assistive support, Sangharsh facilitates reintegration into society through education, vocational training, and employment opportunities.
About Smaaash: India’s most acclaimed gaming and entertainment center, where the realms of sports, virtual reality, music, and dining converge to create an immersive, interactive, and innovative social experience for families, friends, and children alike. With a presence across 10 Cities in India, SMAAASH is a household name. Our comprehensive entertainment hubs cater to the young and the young at heart. No matter your age or interests, Smaaash has something to captivate everyone. Smaaash is pioneer in sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators, and go-karting tracks. Smaaash team is dedicated to exploring concepts unheard of, and it takes pride in bringing you cutting-edge entertainment.
If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.
