Encompass Expands Home Décor Portfolio With The Launch Of Blisshome, A Smart, Design-Led Bedding Brand For Aspirational Younger Affluent Indians
Mumbai (Maharashtra) [India], April 17: Encompass Design India Limited (NSE: ENCOMPAS) today announced the launch of Blisshome, a smart ever...
Mumbai (Maharashtra) [India], April 17: Encompass Design India Limited (NSE: ENCOMPAS) today announced the launch of Blisshome, a smart everyday home furnishing brand designed to offer comfortable, functional, and stylish bedding solutions for aspirational Indian consumers who lead busy lives. With this launch, Encompass continues to strengthen its home furnishing portfolio, building on the success of Stoa Paris.
Conceptualized based on the market research and need gaps in the segment, Blisshome addresses a clear whitespace in the Indian bedding industry – the new Indian consumer’s growing need for convenience-first solutions that fit seamlessly into their lifestyle and yet do not compromise on aesthetics.