BGMI Player from Thrissur Wins Mahindra BE 6 in KRAFTON India’s First-of-Its-Kind In-Game Giveaway

The campaign was hosted within BATTLEGROUNDS MOBILE INDIA (BGMI), where players across the country completed themed missions and submitted gameplay videos featuring the BE 6 vehicle for a chance to win. Designed as a tier-based progression path, the contest required players to complete multiple missions, with each level bringing them closer to the final prize. Mia Joseph’s entry stood out among thousands, making her the face of this first-of-its-kind gaming and automotive crossover. 

The BGMI and Mahindra campaign generated tremendous buzz across the Indian gaming community, garnering around 400 million impressions through BGMI’s YouTube and Instagram channels. Fans across the country actively engaged with the collaboration, creating and sharing content themed around the BE 6 and BGMI missions.

The handover ceremony took place today in Thrissur, in the presence of senior representatives from KRAFTON India and Mahindra, marking the culmination of a campaign that brought together the best of gaming and automotive innovation.

The nationwide contest, a first-of-its-kind collaboration between BATTLEGROUNDS MOBILE INDIA (BGMI) and Mahindra, invited players to complete a series of in-game missions from January 16 to February 15, 2025, with the top performer taking home the BE 6 electric SUV.

This collaboration reflects KRAFTON’s ongoing efforts to take BGMI beyond the screen and Mahindra’s commitment to connect with next-gen audiences through immersive, culture-led experiences.