Meta developed a novel AI tool known as Muse Image for Instagram, which was announced on July 8, 2026. The purpose of its creation was increasing creative productivity. A user was able to generate a brand-new AI image from any pictures posted on an account on Instagram by just entering the name of the account into the prompt.

Immediately after its launch, users began criticizing this development on various social platforms. In particular, people noted that using other people's photos for creating AI images without their prior agreement constitutes a breach of personal data protection. Moreover, the ability to create artificial AI images of any individual is extremely dangerous in terms of identity fraud and forgery of documents.

This innovation became particularly problematic not only for common users but also for Hollywood stars since the actors' agency, CAA, which represents Tom Cruise and Zendaya, disapproved of the mentioned feature.

As the controversy escalated, Meta announced in an official blog post that the Muse Image feature had been discontinued. According to the company, the tool was intended to provide users with a new, creative AI experience, but due to potential misuse and feedback, the decision was made to remove it.

Now, if a user attempts to create an AI image by tagging an Instagram account in Meta AI, the chatbot will refuse to do so. Additionally, private accounts and users under 18 years of age were already out of the scope of this feature.

Meta developed a novel AI tool known as Muse Image for Instagram, which was announced on July 8, 2026. The purpose of its creation was increasing creative productivity. A user was able to generate a brand-new AI image from any pictures posted on an account on Instagram by just entering the name of the account into the prompt.

Immediately after its launch, users began criticizing this development on various social platforms. In particular, people noted that using other people's photos for creating AI images without their prior agreement constitutes a breach of personal data protection. Moreover, the ability to create artificial AI images of any individual is extremely dangerous in terms of identity fraud and forgery of documents.

This innovation became particularly problematic not only for common users but also for Hollywood stars since the actors' agency, CAA, which represents Tom Cruise and Zendaya, disapproved of the mentioned feature.

As the controversy escalated, Meta announced in an official blog post that the Muse Image feature had been discontinued. According to the company, the tool was intended to provide users with a new, creative AI experience, but due to potential misuse and feedback, the decision was made to remove it.

Now, if a user attempts to create an AI image by tagging an Instagram account in Meta AI, the chatbot will refuse to do so. Additionally, private accounts and users under 18 years of age were already out of the scope of this feature.