JAIPUR, August 9 — The 14th edition of the Jaipur Couture Show opened at a hotel in Mansarovar on Friday, bringing together designers from across India, roughly 60 professional models, and a lineup of celebrity showstoppers for a single-day programme that ran late into the evening. Founder and Director Gaurav Gaur told the audience the show is intended to establish Jaipur as a national fashion platform.

The annual event pairs Rajasthani craft traditions with contemporary design, and organisers said this year's edition was scaled up to a national format with a wider slate of designers and models. For Jaipur — a city long identified with its palaces and heritage crafts — such shows are part of a growing effort to position it as a destination on India's fashion calendar.

Designers Set the Opening Sequences

Designer Charu Parashar's collection opened the first day, with television anchor and former "Bigg Boss 13" contestant Shefali Bagga walking as showstopper. The early sequences that followed featured Panche Beauty by Neelam Jangir, with Sapna Sikarwar; Rukhnman Jodhpur by Dashrat Singh Sodha, with Isha Shah; and Mawali Couture, with Aditi Sanwal.

The later designer sequences included collections by Alok Agarwal, with Tanu Chaudhary; Vipin Agarwal, with Nisha Chauhan; Raag by Rashmi, with Srishti KC Khatri; House of India, with Swati Jangid; and a collection credited to Shahid Afridi, with Riya Suleria. Presentations moved between traditional silhouettes and modern styling across the evening.

Showstoppers and the Grand Finale

The pre-finale segment, for the label Rituals, was led by Sheena Parashar. The first day closed at around 10 p.m. with the grand finale for Fuchsia Bridal Couture, where actor and model Ayesha Khan appeared as showstopper.

Fuchsia Bridal Couture is associated with Gaur, the show's founder, according to earlier reporting on the label. Organisers said the celebrity showstoppers walked for individual designers rather than as a headline draw, presenting the collections alongside the models.

Founder Frames a National Platform

Gaur said this year's edition had been given a larger, national-level format, with participation from leading designers, models, and fashion professionals. "The Jaipur Couture Show is working to give Jaipur a strong identity on the national fashion stage," he said.

Organisers described the first day as a mix of bridal couture, contemporary wear, and ethnic collections. The claims about scale, designer participation, and audience response reflect the organisers' account of the event; independent figures on attendance or footfall were not made available.

JAIPUR, August 9 — The 14th edition of the Jaipur Couture Show opened at a hotel in Mansarovar on Friday, bringing together designers from across India, roughly 60 professional models, and a lineup of celebrity showstoppers for a single-day programme that ran late into the evening. Founder and Director Gaurav Gaur told the audience the show is intended to establish Jaipur as a national fashion platform.

The annual event pairs Rajasthani craft traditions with contemporary design, and organisers said this year's edition was scaled up to a national format with a wider slate of designers and models. For Jaipur — a city long identified with its palaces and heritage crafts — such shows are part of a growing effort to position it as a destination on India's fashion calendar.

Designers Set the Opening Sequences

Designer Charu Parashar's collection opened the first day, with television anchor and former "Bigg Boss 13" contestant Shefali Bagga walking as showstopper. The early sequences that followed featured Panche Beauty by Neelam Jangir, with Sapna Sikarwar; Rukhnman Jodhpur by Dashrat Singh Sodha, with Isha Shah; and Mawali Couture, with Aditi Sanwal.

The later designer sequences included collections by Alok Agarwal, with Tanu Chaudhary; Vipin Agarwal, with Nisha Chauhan; Raag by Rashmi, with Srishti KC Khatri; House of India, with Swati Jangid; and a collection credited to Shahid Afridi, with Riya Suleria. Presentations moved between traditional silhouettes and modern styling across the evening.

Showstoppers and the Grand Finale

The pre-finale segment, for the label Rituals, was led by Sheena Parashar. The first day closed at around 10 p.m. with the grand finale for Fuchsia Bridal Couture, where actor and model Ayesha Khan appeared as showstopper.

Fuchsia Bridal Couture is associated with Gaur, the show's founder, according to earlier reporting on the label. Organisers said the celebrity showstoppers walked for individual designers rather than as a headline draw, presenting the collections alongside the models.

Founder Frames a National Platform

Gaur said this year's edition had been given a larger, national-level format, with participation from leading designers, models, and fashion professionals. "The Jaipur Couture Show is working to give Jaipur a strong identity on the national fashion stage," he said.

Organisers described the first day as a mix of bridal couture, contemporary wear, and ethnic collections. The claims about scale, designer participation, and audience response reflect the organisers' account of the event; independent figures on attendance or footfall were not made available.