Key Highlights
- Debut phone: Homegrown brand MIVI has launched its first smartphone, the Mivi One 5G.
- Price: Effective starting price of ₹11,999 with bank and UPI offers during Flipkart's Big Billion Days.
- Key specs: Snapdragon 4 Gen 2, 6.75-inch 120Hz display, 6,000mAh battery, stock Android 16.
- Sale dates: Early access from midnight October 8; open sale from October 9.
MIVI, the homegrown consumer tech brand known for its audio products, has entered the smartphone market. Its first phone, the Mivi One 5G, will go on sale exclusively on Flipkart during the Big Billion Days sale, with an effective starting price of ₹11,999.
Branded "Pretty Powerful," the phone targets mainstream buyers looking for 5G, a large battery and a clean Android experience.
Prices and Variants
| Variant | Listed price | Effective sale price* | Discount |
|---|---|---|---|
| 4GB + 128GB | ₹14,999 | ₹11,999 | 20% |
| 6GB + 128GB | ₹15,999 | ₹13,499 | ~16% |
| 8GB + 128GB | ₹16,999 | ₹14,999 | ~12% |
*Effective prices include applicable bank and UPI offers.
Key Specifications
| Feature | Details |
|---|---|
| Processor | Qualcomm Snapdragon 4 Gen 2 5G |
| Display | 6.75-inch HD+, 120Hz |
| Rear cameras | 50MP dual |
| Front camera | 8MP |
| Battery | 6,000mAh, 18W charging |
| Software | Stock Android 16 |
| Protection | IP64 |
| Colours | Blue, Pink, Green, Burgundy, Navy Blue |
MIVI says the phone is the only Snapdragon-powered 5G smartphone currently in its segment. It also includes a side-mounted fingerprint sensor and the company's ClearTalk noise-reduction technology for clearer calls.
Why It Matters: A Tough Time to Launch a Budget Phone
MIVI is entering the budget segment at a challenging moment. Rising memory chip costs, driven by demand from AI data centres, have pushed up smartphone prices and squeezed the sub-₹20,000 market. Many brands have even returned to 4G phones to keep prices low.
Against that backdrop, a 5G phone with 128GB storage at an effective ₹11,999 is an aggressive offer, though the lowest price depends on bank and UPI offers.
What Buyers Should Weigh
- Strengths: Large 6,000mAh battery, smooth 120Hz display, stock Android with no bloatware, and IP64 protection.
- Trade-offs: The display is HD+, not Full HD, and 18W charging will be slow for such a large battery.
- New brand: As MIVI's first phone, buyers should consider after-sales service and software update support.
Sale Dates
Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP and Black members and select cardholders. Open sale starts October 9.
The Bottom Line
The Mivi One 5G offers solid basics at a festive-sale price. For budget buyers who value battery life and clean software, it is worth a look, but the real test will be how MIVI handles service and updates as a new phone brand.
With inputs from IANS.
Key Highlights
- Debut phone: Homegrown brand MIVI has launched its first smartphone, the Mivi One 5G.
- Price: Effective starting price of ₹11,999 with bank and UPI offers during Flipkart's Big Billion Days.
- Key specs: Snapdragon 4 Gen 2, 6.75-inch 120Hz display, 6,000mAh battery, stock Android 16.
- Sale dates: Early access from midnight October 8; open sale from October 9.
MIVI, the homegrown consumer tech brand known for its audio products, has entered the smartphone market. Its first phone, the Mivi One 5G, will go on sale exclusively on Flipkart during the Big Billion Days sale, with an effective starting price of ₹11,999.
Branded "Pretty Powerful," the phone targets mainstream buyers looking for 5G, a large battery and a clean Android experience.
Prices and Variants
| Variant | Listed price | Effective sale price* | Discount |
|---|---|---|---|
| 4GB + 128GB | ₹14,999 | ₹11,999 | 20% |
| 6GB + 128GB | ₹15,999 | ₹13,499 | ~16% |
| 8GB + 128GB | ₹16,999 | ₹14,999 | ~12% |
*Effective prices include applicable bank and UPI offers.
Key Specifications
| Feature | Details |
|---|---|
| Processor | Qualcomm Snapdragon 4 Gen 2 5G |
| Display | 6.75-inch HD+, 120Hz |
| Rear cameras | 50MP dual |
| Front camera | 8MP |
| Battery | 6,000mAh, 18W charging |
| Software | Stock Android 16 |
| Protection | IP64 |
| Colours | Blue, Pink, Green, Burgundy, Navy Blue |
MIVI says the phone is the only Snapdragon-powered 5G smartphone currently in its segment. It also includes a side-mounted fingerprint sensor and the company's ClearTalk noise-reduction technology for clearer calls.
Why It Matters: A Tough Time to Launch a Budget Phone
MIVI is entering the budget segment at a challenging moment. Rising memory chip costs, driven by demand from AI data centres, have pushed up smartphone prices and squeezed the sub-₹20,000 market. Many brands have even returned to 4G phones to keep prices low.
Against that backdrop, a 5G phone with 128GB storage at an effective ₹11,999 is an aggressive offer, though the lowest price depends on bank and UPI offers.
What Buyers Should Weigh
- Strengths: Large 6,000mAh battery, smooth 120Hz display, stock Android with no bloatware, and IP64 protection.
- Trade-offs: The display is HD+, not Full HD, and 18W charging will be slow for such a large battery.
- New brand: As MIVI's first phone, buyers should consider after-sales service and software update support.
Sale Dates
Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP and Black members and select cardholders. Open sale starts October 9.
The Bottom Line
The Mivi One 5G offers solid basics at a festive-sale price. For budget buyers who value battery life and clean software, it is worth a look, but the real test will be how MIVI handles service and updates as a new phone brand.
With inputs from IANS.