As soon as the Diwali season ends, there comes another huge inflationary blow to consumers. FMCG industry leader HUL (Hindustan Unilever Limited) has hiked the prices of its home care products by up to 11%. In the wake of the increasing cost of raw materials and challenges in profitability, the prices of Surf Excel, Rin, Wheel Detergent, and Moti Gulab soap have been revised.
The price of 1 kg Surf Excel Quick Wash product pack has been increased from ₹235 to ₹245, while the 500-gram pack price has been revised from ₹123 to ₹128. Likewise, the price of 1 kg Surf Excel Easy Wash has been increased from ₹167 to ₹172, while the 500-gram Surf Excel Easy Wash pack price has gone up to ₹85 to ₹87. Besides, the price of the 250-gram Surf Excel bar pack has been increased by ₹3 to ₹45, and the price of a 200-gram bundle of four soaps has increased by ₹10 to ₹155.
HUL Managing Director and CEO Priya Nair said, "High commodity and raw material costs remain a major challenge, which is why we are making calculated price changes."
The price of a 500 ml pack of Rin Ala has been increased by ₹5 to ₹95. The price of a 1 kg pack of Rin detergent powder has been increased from ₹120 to ₹123, and the price of a 500 gram pack has been increased from ₹61 to ₹63.
The price of a 1 kg pack of Wheel detergent powder has been increased from ₹90 to ₹93, and the price of a 500 gram pack has been increased from ₹46 to ₹47.
The price of a 150 gram pack of Moti Gulab soap has been increased by ₹8 (more than 10%), from ₹74 to ₹82.
FMCG company Dabur India is also considering a calibrated price increase on its products to offset the impact of rising raw material costs. Harjeet Bhalla, CEO (India Business), said that rising crude oil prices amid the West Asia conflict have increased cost pressures in the supply chain. In such a situation, we are looking at how we can improve our product mix and make a measured increase in prices.
As soon as the Diwali season ends, there comes another huge inflationary blow to consumers. FMCG industry leader HUL (Hindustan Unilever Limited) has hiked the prices of its home care products by up to 11%. In the wake of the increasing cost of raw materials and challenges in profitability, the prices of Surf Excel, Rin, Wheel Detergent, and Moti Gulab soap have been revised.
The price of 1 kg Surf Excel Quick Wash product pack has been increased from ₹235 to ₹245, while the 500-gram pack price has been revised from ₹123 to ₹128. Likewise, the price of 1 kg Surf Excel Easy Wash has been increased from ₹167 to ₹172, while the 500-gram Surf Excel Easy Wash pack price has gone up to ₹85 to ₹87. Besides, the price of the 250-gram Surf Excel bar pack has been increased by ₹3 to ₹45, and the price of a 200-gram bundle of four soaps has increased by ₹10 to ₹155.
HUL Managing Director and CEO Priya Nair said, "High commodity and raw material costs remain a major challenge, which is why we are making calculated price changes."
The price of a 500 ml pack of Rin Ala has been increased by ₹5 to ₹95. The price of a 1 kg pack of Rin detergent powder has been increased from ₹120 to ₹123, and the price of a 500 gram pack has been increased from ₹61 to ₹63.
The price of a 1 kg pack of Wheel detergent powder has been increased from ₹90 to ₹93, and the price of a 500 gram pack has been increased from ₹46 to ₹47.
The price of a 150 gram pack of Moti Gulab soap has been increased by ₹8 (more than 10%), from ₹74 to ₹82.
FMCG company Dabur India is also considering a calibrated price increase on its products to offset the impact of rising raw material costs. Harjeet Bhalla, CEO (India Business), said that rising crude oil prices amid the West Asia conflict have increased cost pressures in the supply chain. In such a situation, we are looking at how we can improve our product mix and make a measured increase in prices.