Our nation is home to many established companies that continue to flourish to date. The products from these firms continue to sell well with each having their unique success story. In as much as food brands go, the one we shall discuss today will certainly feature in any Indian household. The company we are talking about here is Haldiram (Haldiram Success Story). Haldiram today is more than just a packet of snacks but has become a key player in every Indian household. However, do you know who started Haldiram? Here is an interesting story behind the brand.

It all started 89 years ago, in 1937, through the efforts of the founder of the Haldiram brand. The founder was Ganga Bishan Agarwal, famously known as "Haldiram". It is under this name that he started his firm which later grew into a world-renowned brand.

Founder of the Haldiram brand Ganga Bishan Agarwal began his business venture from a small shop located in Bikaner, Rajasthan. To start off, he made gram flour bhujia using traditional ways but when the taste was not up to expectations he changed his recipe. He replaced gram flour with moth flour, which gave the bhujia a unique flavor that is now the hallmark of this global brand.

The bhujia, prepared with innovative innovations, was crispier and tastier than ever before. Today, dozens of flavors are available in the market. The fame of that small shop in Bikaner skyrocketed, and the business had to expand to meet the overwhelming demand from customers. This glorious legacy started by his grandfather was truly taken to new heights by his grandson, Shiv Kishan Agarwal, who gave this indigenous taste a corporate touch.

The craze for Bhujia grew so much that in 1970, the company's first large production (manufacturing) unit was established in Nagpur, Maharashtra. This marked the first major and historic step towards Haldiram's transformation from an unorganized shop into a professional brand. Subsequently, the company expanded its portfolio and, in addition to Bhujia, introduced a variety of new snacks, delicious sweets, and beverages.

Considering today's business, Haldiram's vast and high-tech manufacturing plants operate day and night in Nagpur, New Delhi, Hooghly (West Bengal), Rudrapur (Uttarakhand), and Noida. Its products are exported extensively not only to India but also to many countries like Singapore, the Netherlands, Bhutan, and the UAE. Today, Haldiram's remains the country's largest and number one brand, with a market share of over 40% in India's total snacks market.

You will be surprised to know that the total market value of the 'Haldiram' company, whose smallest packet of namkeen is still available to the poorest of the poor for just Rs 5, is estimated to be more than Rs 85,000 crore today. The most important role in rising from the streets of Bikaner to this global empire worth thousands of crores is considered to be that of Shiv Kishan Agarwal, grandson of founder Ganga Bishan Ji, whose mastermind vision made the world crazy about Haldiram.

Our nation is home to many established companies that continue to flourish to date. The products from these firms continue to sell well with each having their unique success story. In as much as food brands go, the one we shall discuss today will certainly feature in any Indian household. The company we are talking about here is Haldiram (Haldiram Success Story). Haldiram today is more than just a packet of snacks but has become a key player in every Indian household. However, do you know who started Haldiram? Here is an interesting story behind the brand.

It all started 89 years ago, in 1937, through the efforts of the founder of the Haldiram brand. The founder was Ganga Bishan Agarwal, famously known as "Haldiram". It is under this name that he started his firm which later grew into a world-renowned brand.

Founder of the Haldiram brand Ganga Bishan Agarwal began his business venture from a small shop located in Bikaner, Rajasthan. To start off, he made gram flour bhujia using traditional ways but when the taste was not up to expectations he changed his recipe. He replaced gram flour with moth flour, which gave the bhujia a unique flavor that is now the hallmark of this global brand.

The bhujia, prepared with innovative innovations, was crispier and tastier than ever before. Today, dozens of flavors are available in the market. The fame of that small shop in Bikaner skyrocketed, and the business had to expand to meet the overwhelming demand from customers. This glorious legacy started by his grandfather was truly taken to new heights by his grandson, Shiv Kishan Agarwal, who gave this indigenous taste a corporate touch.

The craze for Bhujia grew so much that in 1970, the company's first large production (manufacturing) unit was established in Nagpur, Maharashtra. This marked the first major and historic step towards Haldiram's transformation from an unorganized shop into a professional brand. Subsequently, the company expanded its portfolio and, in addition to Bhujia, introduced a variety of new snacks, delicious sweets, and beverages.

Considering today's business, Haldiram's vast and high-tech manufacturing plants operate day and night in Nagpur, New Delhi, Hooghly (West Bengal), Rudrapur (Uttarakhand), and Noida. Its products are exported extensively not only to India but also to many countries like Singapore, the Netherlands, Bhutan, and the UAE. Today, Haldiram's remains the country's largest and number one brand, with a market share of over 40% in India's total snacks market.

You will be surprised to know that the total market value of the 'Haldiram' company, whose smallest packet of namkeen is still available to the poorest of the poor for just Rs 5, is estimated to be more than Rs 85,000 crore today. The most important role in rising from the streets of Bikaner to this global empire worth thousands of crores is considered to be that of Shiv Kishan Agarwal, grandson of founder Ganga Bishan Ji, whose mastermind vision made the world crazy about Haldiram.