Times Internet launches M360 publishing platform to empower digital publishers

To resolve rising complexities in digital publishing - both in terms of technology and monetization options, Times Internet has launched the M360 platform that will help Indian publishers navigate a dynamic digital media landscape with an end-to-end solution. M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale. This SaaS platform is designed to integrate comprehensive publishing capabilities with a seamless experience and is now available at a competitive price along with a cost-efficient ad revenue share.

As one of the most comprehensive publishing platform in the world, M360’s Content Management System provides the convenience of being both simple and reliable and is integrated with major platforms like Google AMP, Facebook IA, and Apple News. It sports an intuitive Website Builder and an advanced machine learning backed content intelligence engine that drives contextuality and provides every avenue of monetization under a single umbrella with seamless access to the Colombia Audience Network and Data Management Platform (DMP).

This enables publishers to build unique audience profiles for precise targeting, directly sell slots, and engage with premium programmatic revenue partners, or choose from a roster of quality ad-networks for their campaigns. Puneet Gupt, COO - Times Internet said, “Technology has become an intricate part of publishing - from authoring to hosting, to personalized layouts, algorithms, faster load time and monetization - consuming disproportionate bandwidth of publishing teams and organizations. Built over the very same components that power The Times Of India Digital, M360 aims to bring these technology gains to the smallest of the publishers allowing them to focus on bringing great content to their readers. “

“M360 is a world-class SaaS platform built in India that helps publishers develop engaging content through its CMS, grow traffic and drive personalized ad campaigns thereby increasing effective CPM. With the increase in ad revenue along with reduced engineering and IT costs, our publishers on M360 are seeing a 40-60% increase in their operating profits than before.” Arjun Satya, Co-founder of M360 added.

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