World Water Day: ZeroB Marks 40 Years of Safe Water Innovation as Suraksha 2.0 Reinforces Jal Jeevan Mission Goals
Mumbai (Maharashtra) [India], March 23: As India continues to strengthen access to drinking water through initiatives like the Jal Jeevan Mission, ensuring that the water reaching households is truly safe remains equally important. For over 40 years, ZeroB has worked with a clear mission: to provide clean and safe drinking water to every corner of [...]
Mumbai (Maharashtra) [India], March 23: As India continues to strengthen access to drinking water through initiatives like the Jal Jeevan Mission, ensuring that the water reaching households is truly safe remains equally important. For over 40 years, ZeroB has worked with a clear mission: to provide clean and safe drinking water to every corner of the country and across every section of society. Guided by its vision of “Bharat Ka Paani,” the brand has consistently focused on making dependable water purification solutions accessible to Indian households. Building on this legacy, Suraksha 2.0 is made with silver-infused resin-based technology, designed to eliminate 99.99% of bacteria and viruses, making it a reliable purification solution designed to safeguard every tap in India.
The Government of India recently approved the extension and restructuring of the Jal Jeevan Mission until December 2028, aiming to provide tap water connections to over 19.36 crore rural households across the country. With enhanced investment and structural reforms in rural drinking water systems, the initiative is expected to significantly strengthen India’s water infrastructure.
While large-scale programs such as Jal Jeevan Mission ensure water reaches households, maintaining water safety at the point of consumption remains equally important. Water can sometimes get exposed to contamination during storage, distribution, or local handling conditions. This is where reliable purification solutions play a crucial role.
