The LaLiT Loyalty Program Fostering Guest Satisfaction Along with Social Impact

New Delhi [India], November 21: The LaLiT Suri Hospitality Group, in an exemplary initiative announced ‘The LaLit Loyalty Program’, which unlike most loyalty programs has a wider vision of fostering social equality and driving social impact while providing the guests with tangible benefits and personalised experiences. While most hospitality brands and businesses focus on rewarding just the consumers, The LaLiT Suri Hospitality Group under the leadership of Dr. Jyotsna Suri as the Managing Director and Chairperson is committed to ensuring that the program has a larger purpose aligned with the brand’s values.

For those who don’t know, The LaLiT Loyalty Program allows the guests to earn reward points through the Group’s ecosystem which can be redeemed or donated for a noble cause. The points can be collected through eligible spends across The LaLiT’s participating Hotels, Palaces, and Resorts. Whether enjoying luxurious stays, dining at award winning restaurants like Baluchi and OKO or unwinding with revitalizing treatments at Spiceology, members effortlessly earn points throughout these experiences. Enrolment is seamless, with no joining fee and allows guests to start earning rewards right away.

While all this serves the consumers well, the social impact is what makes the program different. The LaLiT has partnered with ‘Points for Good’, a platform that has tie-ups with   over 18 NGOs with 40 verified causes. Through this partnership, the program enables members to donate their points for causes that include child education, tree plantation, skill development for diverse communities and environmental sustainability.