Red Chief Brand Welcomes Bollywood Star Ayushmann Khurrana as Its New Brand Ambassador

New Delhi [India], January 30: Red Chief, one of India’s leading homegrown footwear brands, has announced the appointment of iconic Bollywood star Ayushmann Khurrana as its new brand ambassador. The association aims to deepen the brand’s connect with aspirational, style-conscious consumers across metros, tier 1, 2 and 3 cities.

Mr. Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd, said: “In Ayushmann Khurrana, we have found a partner who truly embodies the spirit of Red Chief – authentic, committed and constantly pushing boundaries while staying deeply rooted. His pan-India appeal across all age groups makes him the perfect face for our next phase of growth. With this association, we aim to strengthen our brand affinity, sharpen our youth connect, and communicate our renewed focus on our formal leather, casual leather, sports shoes and sneakers range.”

Mr. Parth Gyanchandani, Executive Director, Leayan Global Pvt. Ltd, said: “I see Ayushmann Khurrana as the perfect strategic fit for our brand. He embodies the authenticity, youth appeal and fashion quotient we want to represent our brand with. Going forward, we want to make Red Chief a lifestyle statement for the younger audience, and we are actively working towards this through our newer additions in sports shoes and sneakers range as well. We are also focusing more on product innovation, comfort technologies, lighter constructions and contemporary design language to appeal to younger consumers.”