KRAFTON Strengthens New Game Development Pipeline to Drive Long-Term Growth in Core Gaming
Bengaluru (Karnataka) [India], January 16: KRAFTON, Inc. announced its 2026 management strategy and mid-to-long-term growth plans during its company-wide town hall meeting, KRAFTON LIVE TALK (KLT), held on January 15. The strategy reinforces KRAFTON’s commitment to gaming as its core business, with a clear emphasis on building original Franchise IPs through a structured, execution-driven development model, [...]
Bengaluru (Karnataka) [India], January 16: KRAFTON, Inc. announced its 2026 management strategy and mid-to-long-term growth plans during its company-wide town hall meeting, KRAFTON LIVE TALK (KLT), held on January 15. The strategy reinforces KRAFTON’s commitment to gaming as its core business, with a clear emphasis on building original Franchise IPs through a structured, execution-driven development model, rather than relying on one-off successes.
- KRAFTON is advancing a structured global game development pipeline to identify, validate, and scale future Franchise IPs, while continuing to grow its core gaming business.
- In India, this strategy is being executed through KRAFTON India’s active role in game publishing, live-operations, developer incubation, and long-term ecosystem building, positioning the country as a key market for sustained game-led growth.
CEO CH Kim shared his strategic direction under the theme ‘Franchise IP & Expanded Value.’ This year, KRAFTON will continue to pursue its mid-to-long-term strategy to secure a ‘Big Franchise IP,’ anchored in three priorities announced in 2025: significantly increasing first-party production, expanding publishing volume, and optimising resource allocation. The objective is to build IPs that can scale across genres, platforms, and service formats, delivering sustainable growth over extended product life cycles.
Over the past year, KRAFTON has laid the groundwork for this shift by strengthening creative leadership and upgrading its global development and publishing frameworks. In 2026, the company will move firmly into the execution phase, accelerating the development of new titles designed to test, iterate, and scale into long-term franchises. In India, this is supported by KRAFTON India’s focus on running large-scale live games, publishing India-first titles, and developing a pipeline of early-stage studios through the KRAFTON India Gaming Incubator (KIGI), creating stronger links between talent, production readiness, and long-term IP thinking.
