ixigo Pulls Off an Unmissable Metro Takeover with Station Branding & In-Metro Announcements

The New Delhi Metro Station is a vital interchange connecting the Yellow Line and Airport Express Line. It serves as a key access point for passengers travelling via New Delhi Railway Station (Ajmeri Gate side), while also offering seamless connectivity to IGI Airport (T2 and T3), major tourist attractions, and commercial hubs like Connaught Place. By securing branding at this location, ixigo Trains is tapping into a high-frequency audience of daily commuters and intercity travellers, reinforcing top-of-mind recall at a moment when travel decisions are often made.

Commenting on this, Dinesh Kumar Kotha, CEO, ixigo Trains and ConfirmTkt, said, “New Delhi Metro Station is one of the most critical transit points in the national capital region, connecting millions of train and air travellers every day. By bringing ixigo Trains into this ecosystem, we are meeting users exactly where their journeys begin. This move also builds on our recent launch of metro ticket booking on ixigo Trains, including Delhi Metro and Mumbai Metro QR-based ticketing for seamless travel. This campaign is a natural extension of our brand promise - making train travel simpler, smarter, and more accessible. With this, we aim to strengthen recall and ensure that when it comes to train tickets, ixigo Trains is the first choice.”

This on-ground integration reflects ixigo Trains’ focus on embedding itself into users’ daily journeys, extending beyond train bookings to become a constant travel companion across touchpoints.

About ixigo (NSE: IXIGO, BSE: 544192)
Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is a technology company focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travellers in making smarter travel decisions by leveraging artificial intelligence. The ixigo, ConfirmTkt and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, and cabs, and provide travel utility tools and services developed using in-house proprietary algorithms and crowd-sourced information. With over 54 crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next Billion Users in India. For more information, please visit http://www.ixigo.com