Golden Legend Leasing & Finance Ltd has announced a business update on the development of its artificial intelligence-powered digital platform, ‘Bade BhaiSab’, aimed at helping individuals manage debt-related financial challenges through technology-driven solutions. The update was shared with stock exchanges under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

According to the company, Bade BhaiSab is being developed as an AI-enabled platform that will analyse users’ financial profiles using consent-based financial information. The platform is expected to offer technology-enabled tools, personalised debt resolution plans, and financial counselling to assist borrowers in managing their financial obligations in a structured manner.

Golden Legend Leasing & Finance said the proposed platform will complement its existing digital lending ecosystem by encouraging responsible borrowing, improving customer engagement, and strengthening its technology-driven financial services portfolio.

The company added that development of the platform is progressing as planned and that the launch will take place after completion of the development process and operational readiness. It also stated that it will keep the stock exchanges informed of any material developments related to the platform’s launch and commencement of operations, in line with applicable SEBI regulations.

In its filing, the company noted that the disclosure has been made in the interest of transparency and to keep shareholders and investors informed about its strategic initiatives.