American Tourister: Made in Nashik. For the World

"Scale here is more than numbers — it’s a symbol of pride. Nashik is home to American Tourister’s largest manufacturing facility, where over 60 lakh units take shape every year. This factory also shapes Samsonite’s other iconic brands, making Nashik a place where local craftsmanship meets global travel dreams."  Every piece of luggage that leaves Nashik is both a testament to its people’s heritage and proof of the city’s role as a powerhouse of modern manufacturing.

 “Our aim is to make every Indian swell with pride upon seeing an American Tourister. This is not luggage — this is Nashik’s skill, fuelling global travel,” says Anushree Tainwala, Executive Director - Marketing, Samsonite South Asia. “The campaign reflects our deep gratitude to the thousands of hands and hearts in Nashik whose dedication has helped American Tourister earn the trust of travelers across the world. By showcasing their stories and celebrating their heritage, we want every consumer to know that behind every journey stands the spirit of Nashik,” she adds. 

Nashik has long been celebrated for its temples, its music, and its cinema legends. Today, it also powers the world’s travel. Every bag that rolls out of the Nashik plant is a story of skill, tradition, and community — a symbol that says: When Nashik moves, the world moves with it.

Campaign Link: https://www.youtube.com/watch?v=OwjwKmOUaHY

Production House: Climb Films

Creative Director: Shankaar Kamble

Creative Agency: Famous Innovations Pvt. Ltd.

PR Agency: Frangipani Communications

About American Tourister
American Tourister is a global luggage brand owned by the Samsonite Corporation, founded in 1933. The operations in India are at Nashik, Maharashtra where global design is coupled with Indian craftsmanship. American Tourister has decades of experience with continual innovations to make products that help millions of travelers explore with confidence.