Swati Mehrotra refused to conform to the confines of traditional entrepreneurship when she
started designing footwear in 2008, making her brand ‘Swatimodo’ one of the pioneers of
bespoke footwear making in India. She has earned global recognition for herself and her brand
with her unique concepts and community services. Swati has been working on making a
difference, she promotes the traditional way of making footwear in the Indian handmade style
instead of using machines, thereby providing more employment opportunities, but also inspects
each finished product thoroughly to ensure perfection. Unlike most footwear designers, Swati
also caters to people with foot problems who have a hard time getting their hands on shoes
that are comfortable or fashionable.
After extensive research and practice, Swatimodo is one of the few designer labels that can
make trendy and comfortable footwear for those who suffer from diabetes, bunions, polio, flat
feet and fallen arches etc. She also makes shoes made from white line leather, which are
biodegradable and reduce the carbon footprint of the products, this also helps people who are
prone to getting foot allergies and calluses. In addition, she designs special shoes for women
who are expecting. Women expecting children face a new problem with their feet every month
as the tendency of the feet changes, hence, Swatimodo came up with this individualistic
approach to provide comfort to expecting women from the bare. The shoes are customized
every month to ensure that their feet are comfortable throughout their pregnancy.
Swati Mehrotra toiled uncompromisingly to bring her brand to where it is today. Swatimodo
was launched on a mere investment of 25 thousand rupees, and it consisted of only two
workers apart from the tireless founder, Swati Mehrotra, who worked persistently to expand
her business. Swatimodo’s first studio was Swati’s drawing room which opened its door to the
public as ‘The Raw Indian Studio of Swatimodo’. To ensure its authenticity, Swati herself would
go to the streets to collect tree parts and barks to make the furniture as well as make Warli art
on the walls made of cow dung. After the initial success, the journey was unstoppable.
Swati is also a humanitarian and has always tried to go out of her way to help those in need.
She started a shoe making academy in Tihar Jail to teach the inmates the art of footwear
making as well as to urge the society to accept them back because no one is born a criminal
and they can better themselves. Swati also feels very strongly about the upliftment and
empowerment of women. She recently supported the Acid Attack Survivors, a society run by
Lakshmi, and also fights for gender equality under her umbrella ‘Walk India’. Her works for
giving back to society are numerous and involve volunteering to make more comfortable shoes
to kids suffering from Polio.
Swati Mehrotra, founder and face of Swatimodo, has been awarded by the President of India
for her entrepreneurial skills and contribution to society. She also received the DadaSaheb Falke
Award for her work. Moreover, Swati is the brand ambassador of Ghaziabad city and has
worked tirelessly for the society. Swati also teaches in various colleges across India including
Marwah Studios, Central Footwear Training Institute (Chennai), Manav Rachna, IIFT and FDDI