From big-fat Indian weddings to intimate weddings

With the close-knit group where a large number of guests are part of the ceremony through zoom video call or witnessing the celebration virtually, at present, demeanor, and display of the wedding industry is not looking picture-perfect. As the future of weddings has gone for a toss and scenario looks dismal, stakeholders of the industry are contemplating, reinventing and juxtaposing creativity not only in their work of art but also in their business model. From out of the box ideas, going digital, embracing Vocal for local to pushing sustainable concepts, stakeholders in the Wedding Industry are leaving no stone unturned to stay relevant. The situation remains the same in metropolitans and tier 2 cities.

For Jaipur based designer Mohit Falod, who is known for catering to the fashion of weddings, the situation has led to his benefit and he is capitalizing on this, “In the wake of the pandemic and restrictions due to social distancing people are diverting the spend towards lavish fashion and good clothes and prefer to invest in the fashion primarily which was not the case earlier.  There used to be multiple expenses on organizing magnificent hospitality, larger than life decor, and a lavish spread of food. Now, all that has been cut down, hence the focus remains majorly on spending on jewelry, fashion, and accessories. In fact, their buying capacity has increased too. People are spending extravagantly to make sure that their wedding outfits are up to the mark, which is in fact good for our business. They want to create special and picturesque moments, as these moments are going to be witness virtually by friends and relatives across the world.”

Post unlocking people have accepted to live with the pandemic and moved on with their work with a positive outlook, changed mindset, new measures, and revamped strategies. As stakeholders and vendors can’t stand the heat and are still waiting for the situation to get normal, there is a fraternity of designers who feel that the lockdown has proved to be a blessing in disguise for us.

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