Mumbai : To connect and resonate with the consumers pan India, Kingston
Technology, the world leader of memory products and technology
solutions, recently completed In-Store branding project for Kingston
FURY in India. The company covered plethora of cities pan India making
the project India’s biggest and widest spread in-store branding project
for the brand. The stores were covered with elements including
lightboxes, wall branding, door branding, store signboards and counter
Technology plans to use the branding of Kingston FURY to target
footfall of 12K plus from a store leading to a combined average 750K+
reach per month from all the stores. In the past, the company has
conducted many successful branding projects for products across
categories like USB, SSD, Memory etc., and have received an overwhelming
response from the partner community as well as the consumers. The
branding efforts help partners to showcase the hero products as well as
its compelling features from Kingston to the consumers more effectively
and help them to highlight their long-term association with the World's
No. 1 brand.
Talking about Kingston FURY branding, Mr. Tejashwar Singh, India Sales Head, Kingston Technology said, “India
is a diverse market, and it is significant to connect with the
customers and create a lasting impact. Kingston FURY is our
high-performance gaming brand, that we recently launched, and it was
pivotal to take our branding efforts to the nook and corner of the
country. The successful completion of this project amidst the ongoing
pandemic is a testament of our team’s hard work and resilience. In
future as well, we will endeavor to consistently connect with our
consumers pan India through such impactful projects”.
Kingston Technology earlier in 2021 launched its new high-performance, enthusiast and gaming brand: Kingston FURY.
Building on the incredible success of the HyperX memory products,
Kingston has rebranded its DRAM, flash and SSD gaming line into Kingston FURY, investing resources and knowledge from its core business to create the next generation of performance products.
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