According to Brand Finance's 2026 report, Royal Enfield has become the world's third strongest automobile brand. The Indian company has surpassed several major foreign brands in this regard. The Indian motorcycle company now ranks just behind Toyota and BMW in this list. Royal Enfield has also surpassed big names like Audi and Ferrari. Audi is fourth on the list, while Ferrari is seventh.

The Brand Strength Index of Royal Enfield scores 88.9 out of 100 and has an AAA rating. This indicates that the influence of Royal Enfield in the international motorbike market is increasing. The total value of its brand has increased by 30% to $1.2 billion. It was considered to be a mere producer of vintage motorbikes for selected people, but Royal Enfield has emerged as one of the world's top brands.

This has been made possible by its internationalization. Royal Enfield operates in over 80 countries and manages a chain of more than 3,200 retail stores internationally. The company has established CKD assembly plants internationally, strengthening its presence in key markets.

According to the brand, demand remains strong in regions like Europe, South America, Southeast Asia, and Australia.

Models like the Hunter 350 and Super Meteor are attracting customers who prefer a comfortable riding experience and distinctive design. The arrival of the new Himalayan 450 further strengthens the company's adventure lineup. This bike has increased Royal Enfield's popularity among these riders.

In addition to Royal Enfield, other Indian brands such as Mahindra, Tata Motors, and Maruti Suzuki were included in this list. Tata Motors secured the fifth position among the world's strongest automobile brands, a significant achievement for them. Mahindra ranked 25th on this list, while Maruti Suzuki ranked 34th.